The Royal Melbourne Show is an agricultural event where the farm meets the city.
It is known for its rides, showbags, farm animals, competitions and much more.
It has been described as an “extraordinary and vibrant exhibition that is indeed a unique celebration."
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- Royal Show 2021
"The goal of this redesign is to represent the vibrant, fun nature of the well loved Royal Show."
It aims to engage the young target audience to visit the Show, post-pandemic, and remind them of life before Covid-19. The project will also focusses on being sustainable and raising awareness of the re-brand and its purpose.
The design solution successfully meets the requirements of the brief.
It is youthful, vibrant and engaging, showcasing the farm meets the city.
Having playful graphics and illustrations helps create a connection with the audience as they can begin to imagine the personalities of the characters.
