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This project involved creating a series of
cohesive branding for a made up company.
Bringing to life my chosen brand cafe coco, I aimed to reflect the main brand values of the coffee company through an illustrative design style.
The key values for the coffee company include, quality, comfort and sustainability.
Through the use of warm colours and organic shapes the core values of the brand shines through.
The branding has been applied to a variety of products to show its flexibility on different surfaces.
The shapes flow together to create a repetitive pattern that nods back to soothing quality of the coffee inside the packaging.
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