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This project involved creating a series of
cohesive branding for a made up company.
Bringing to life my chosen brand cafe coco, I aimed to reflect the main brand values of the coffee company through an illustrative design style.
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The key values for the coffee company include, quality, comfort and sustainability.
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Through the use of warm colours and organic shapes the core values of the brand shines through.
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The branding has been applied to a variety of products to show its flexibility on different surfaces.
The shapes flow together to create a repetitive pattern that nods back to soothing quality of the coffee inside the packaging.
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