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Choosing a key theme from the text, this publication design focusses on secrecy and how the truth eventually comes to the surface.
The publication dives into what drives people to spy and vouyer in order to reveal the truth.
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There is juxtaposition between what is seen and what cannot be seen; truth and lies.
The key objective of this publication was to be reminiscent of a childhood journal where you would write down all your secrets.
This is reflected through the use of handwritten type and the feminine pink.
The name "Pinky Promise" focuses on the gesture you would make to keep a secret.
Use of type as a graphic element represents how secrets are talkative and get people guessing and thinking about what is really going on.
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The tonal photographs are symbolic of
nostalgic home photographs as they start to fade a lose their original clarity.
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The concept focuses on how to establish truth, affective force must be involved for it to expose itself.
The layering of text throughout the publications
nods back to the idea that ‘one lie leads to another’ and how the truth is inevitably brought to the surface.
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